Sarah has written for the financial news broadcaster CNBC – and also for many different magazines and newspapers, plus published two books. She is a member of the Guild of Food Writers. Her area of expertise is mainly food but she has tackled travel, humour and pop psychology. She also wrote a daily cookery column in The Scotsman newspaper for 18 months.
Her latest tome is an e-Book “How to Feed Your Family for Less” published by the budgeting website Moneymagpie.com, for which she also wrote the Moneymagpie food blog. The most popular recipes have been turned into “how-to” videos on YouTube (scroll down for one of them).
Her first book The Dish, co-written with Penny Isaacs, Troubador, 2009 was a wry and confessional volume revealing the secrets of how to captivate a man through food. It led to a series of popular columns for www.uk.msn.com giving fun dating advice, which the editor described as “intelligent and hilarious”.
Sarah has advised food manufacturers on ingredients, recipes, product ideas, branding and marketing. She regularly consults and takes part in focus groups, both as a food expert and as a “super-consumer”.